Vietnam. Image courtsey of See Vietnam and Cambodia 2005 participant, Jodie Wright.
To make fundraising for your 'See the World' Challenge a little easier we have created a number of resources which we hope you will find useful!
Fundraising Proposal Form

Before using any of the 'samples' below please make sure you have first completed and returned your Fundraising Proposal Form - PDF icon (60kb) to The Foundation for approval.

You can download the resources by clicking on the relevant links below, though please keep in mind that these are samples only and ALL promotional material MUST be sent to The Foundation for approval before going to print or being distributed.

You can use as many or as few of the samples provided as long as the overall message regarding The Foundation and the 'See the World' Challenge remains accurate and consistent. Once your promotional material has been approved we can provide you with our logo which you can then add to your final draft.

 

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Sample Fundraising Plans

Before beginning your fundraising, put together a plan of what you want to do, when you want to do it and how much you expect to raise from each event/activity. It is best to be conservative in your estimates and to give yourself plenty of time to raise the money so that you are prepared if unexpected events prevent you from holding your fundraiser.

To help you out we have put together three sample fundraising plans for you to consider, but remember... you must get your ideas approved before commencing your fundraising!

Download the sample fundraising plans - PDF icon (7kb)

 

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Asking for Sponsorship

Sponsorship Form
Are you planning on running in a marathon, completing a lengthy bike ride or giving up chocolate or alcohol? These are just some of the things that people do to raise money for their Challenge.

The form will also give you the ability to track who your supporters are and how much they are prepared to support you.

The Sponsorship Form can be modified to include some information about your specific Challenge or you can use it as is... the choice is yours.

Download the sponsorship form - PDF icon  (16kb)

Letter Requesting Sponsorship
Wondering about the best way to approach a business for sponsorship money? Remember that businesses will receive similar requests all the time and that you therefore need to put some effort into making your particular request stand out.

Consider trying something quirky or funny to get their attention, while also highlighting how vital their support is. You also want to make it easy for them to donate so consider offering them different ways to contact you and alternate payment options too.

You may want to follow the letter up with a phone call to ensure they have received it and to let them know that you are committed to getting the funds.

Download the sample sponsorship letter - PDF icon (45kb)

Letters to Businesses
To minimise the money spent on prizes for raffles and auction items, it is common for fundraisers to ask businesses in their area to donate goods or services for their Challenge. When doing so it is important to explain clearly what your auction/raffle is in aid of and what the business will get out of it. This may be a mention in your fundraiser promotions or an acknowledgement at the event.

Download the sample letter to businesses requesting donated goods - PDF icon (14kb)

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Discussion Board

Registered 'See the World' participants are given the opportunity to contribute to our discussion board which allows them to share ideas and provide on-going support to one another.
You will be given a password when you register and from there you will be able talk to other fundraisers about your Challenge!

Register for the discussion board NOW

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Raffle Tickets

Raffles have proven to be a good way to raise money, especially if they are drawn at another fundraising event. You can sell tickets to your friends, family, colleagues and at local businesses in your area who may be interested in your cause.

There are Australian state guidelines however governing how raffles should be conducted and what information needs to be given on the tickets, in order for them to be valid. The contact details for the relevant authorities governing raffles in each state can be found in the Fundraising Kit we will provide to you.

Download the sample raffle ticket - PDF icon (24kb)

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Garage Sales

Garage Sales
Garage sales are a great way to dispose of some of the things around your house while also raising funds. To get the most out of a garage sale, consider approaching local residents in your area to see if they will support you by donating goods for sale.

You can offer to pick the goods up, or alternatively, arrange a time when they can drop the items at your place. You should also encourage them to come along to the garage sale with their family and friends! 

You may find our garage sale advert template - Word icon (31kb) useful when approaching residents in your area, though of course you will need to personalise it with your own details.

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Checklists

Event Checklist
Successful events whether large or small require good planning. Try to start as early as possible and think carefully about the timing (so that it doesn't clash with other events being held nationally or in your local area).

To assist you with your planning see our sample event checklist - Word icon (26kb). This is a very basic outline which can be modified to suit the needs of your event.

Running Sheet
Preparing a running sheet is very important, especially if you are planning a large event. A running sheet provides an outline of what needs to happen on the day (and when).

When preparing a running sheet for your function make sure it is:

  • Clear and concise;
  • Refers to specific times;
  • Identifies speakers, special guests, VIPs and sponsors;
  • Distributed to MC, speakers and other key staff at least 3 days before the event;
  • If things change in the meantime (and it is likely that they will) you can brief them at the venue.

Download the sample running sheet - Word icon (11kb)

 

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Media Releases

The media is a great way to generate awareness about your event/fundraising activity and can even help you get sponsorship from businesses.

But how do you go about it?

1. Select the type of media
Depending on the size and type of your event you need to choose an appropriate media outlet to help get coverage. This may include local newspapers, radio stations, magazines and television programs.

2. Write a media release
Thoroughly familiarise yourself with the types of stories that your chosen media outlets report on before you start writing your news release. See below for some basic tips for writing media releases.

3. Contact The Foundation
Remember to send your media release to The Foundation for approval prior to sending it. We might be able to provide you with some ideas.

Some basic tips for writing media releases:

  • Write short sentences and paragraphs (for radio there should be no more than 30 words in each paragraph);
  • Always write from a positive perspective, using appropriate words and phrases;
  • Indicate that your release is a 'Media Item' and date it clearly up the top;
  • Choose a catchy headline for your story as it can catch a journalist's eye;
  • Your first paragraph is the most crucial one so it should contain the strongest points. When sub editors shorten a story they usually cut from the bottom up so don't put essential information too far down your media release;
  • Essential information includes what happened or will happen, where, why it has or will occur, how, when, who or was involved. Your introductory paragraph should summarise this essential information and the remaining paragraphs expand on the details;
  • Make sure that the contact person's details appear on the release (name, phone, fax and email details);
  • Make sure the contact person is familiar with the content, and can be readily available to answer questions;
  • Use quotes in the media release - journalists like snappy, original statements but make sure you attribute the statements to a particular person (yourself if necessary);
  • Try to keep your media release to no more than one page of double spaced text (see sample media release below);
  • Contact the media outlet (for example the editor of the local newspaper) and explain why you think your story is newsworthy. Arrange to have a photo sent with your release or ask them if they can take a photo for you. Most of all GET THEM INTERESTED!

Download the sample media release - Word icon (66kb)

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Say THANK YOU!!

Whatever the type or extent of your event or activity it is important to say thank you to everyone involved. Sending a short thank you letter is an easy way to make sure you acknowledge their support and let them know how much money was raised by the event (especially if they made a financial contribution or donated a prize).

You should try to say thank you as soon as your event or activity has happened. 

Download the sample thank you letter - PDF icon (8kb)

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© 2009 The Fred Hollows Foundation.